In 2005, he decided to expand into Asia by establishing an office in Singapore in response to the burgeoning demand for design and lifestyle services. Woo’s mandate from clients is clear: to create desire. His approach to design is to integrate the entire environment into a unique lifestyle experience appropriate to the place and to his clients’ shared vision. Although his firm’s celebrated portfolio of projects are as diverse as the countries and cultures it works in, every project is injected with a desirability factor that is keenly sought after internationally.

In November 2017, Cameron was elected as the President of the Interior Design Confederation Singapore (IDCS).